We’re Passionate About Strategic Storytelling

Humanizing brands, building and maintaining relationships, and a whole-business approach to marketing means a more meaningful path to success.

  • Build affinity and trust

  • Transform how your brand connects

  • Give your audience a way to engage

Let’s Work Together to Create Your Perfect Marketing Strategy

Build Awareness

Does your audience know about your business? Do they know what you offer, and why you’re the solution to their problems? Get in front of the people your business was created to help.

Connect on an Emotional Level

How do you really engage with your audience? You need to build an emotional connection. Give them a message of hope, or security, or excitement. Let them know that you ‘get’ their needs, and that you can help solve their problems.

Increase Trust and Affinity

It can take several interactions with your brand to start getting people to like your brand and trust what you offer. This could happen organically (social media follows, for example), or through retargeted ad campaigns and sales funnels.

Grow Relationships

Gain more engaged followers through authenticity. When you know your story, it’s easier to communicate in a meaningful way. When you share that story, you’re better able to connect with the right audience.

A Holistic Approach

We take a ‘big picture’ approach to marketing, while still keeping sight of the details. That means we look at the whole system, leaving no stone unturned.

We’ve broken our process down to three key areas of service:

Strategic Development

Laying the groundwork through research and strategy.

Message Design

Creating your brand story, uncovering your unique selling proposition and positioning, and aligning your overall brand with your audience’s needs.

Audience Engagement

Getting your message in front of the right people, and helping to move them from awareness to sale.

“Margo (at Bright Scribe Media) is exceptional! She took the time to learn about our business and put together a compelling marketing strategy that really hit the mark! I could not be more pleased! Thank you, Margo and I look forward to working with you again.”

Lenora E.

Owner of Bailan

Harness The Power
Of Storytelling

Communicate why your brand exists, who you serve, and the difference you make in the world.

Who Do You Help?

Your business can’t serve everyone, so part of empowering your story is telling it to the right people.

Dive deeper than your generic target personas and learn the real challenges that affect your audience.

What does your business really offer? Hint: it’s not your products or services. You’re selling peace of mind, or more quality time with loved ones, or a less stressful (or more successful) workday.

When you share what your business provides, it’s important to focus on communicating the benefits, not the features. The features are just how you make the benefits happen.

Take a step past your core values and your USP. Let’s talk about why you do what you do. Your purpose is something that your competitors can’t match, and it’s an essential part of your brand’s story.

The Moral of the Story

When you distill your story to the essentials, you’re left with the moral of the story: a principle that your employees, investors, and customers can all get behind and enthusiastically support.

The Happily Ever After

Your story really isn’t your story at all; it’s your customer’s story. Your product or service is the tool they use to overcome their challenge and be their own hero. That’s the story you need to communicate.

Let’s Get Started.

What’s your story? At Bright Scribe Media, we’re committed to helping you create the right message to communicate with your audience. Contact us today to learn how we can help you clarify your message.

By submitting my data I agree to be contacted.